When you’re starting a small business, it can seem impossible to get the word out about your product or service. After all, you can’t afford traditional marketing campaigns, and you have limited resources anyway, so where do you even start? No worries! With these small business marketing tips, you’ll be well on your way to getting the word out about your business.
Create a Website
It’s important to have a presence on the web. After all, not only can you make use of sites like Facebook and Twitter to attract attention, but having a website lets you establish your credibility as an expert in your field. The more credible you are, generally speaking, the easier it is for people to trust your business and invest in it.
Add More Features Than Necessary
It’s tempting to want to include everything your competitors do in your products, especially if you want their customers. But it’s important not to overload your product with features that you don’t need. As a small business owner, focus on creating one exceptional product or service instead of attempting many things and failing at them all.
Create a Fan Base
A fan base (also known as a community) is a group of people who enjoy and appreciate what you do. They’re predisposed to like your posts, follow your news, and want to know what you have going on. It doesn’t matter if it’s an Instagram following or a mailing list; it just matters that these are people who like what you do and want more from you.
Post About Your Business
These types of posts can be extremely effective for you. If you are a local business, then it will be easy for you to create your first post about your business and its location. Creating a social media presence has been proven as one of the best ways of marketing. This is because social media sites are where people spend most of their time nowadays. That’s why it’s important for your company or brand to have an active social media profile on all major networks.
Utilize Search Engine Optimization
When a business uses search engine optimization, or SEO, they optimize their website for search engines so that their site shows up on top of Google’s search results. Because SEO is still a major source of internet traffic for most websites, it’s crucial that your small business makes use of SEO in some way. Fortunately, utilizing SEO is not as complicated as you might think; there are countless guides and tools online that can help you easily optimize your site.
Social media is an essential small business marketing tool, but that doesn’t mean you should be spending all your time and energy behind a screen. Offline interactions are still crucial—the more people who know about your business and what you do, the more likely they are to trust and recommend it to their network of friends. The simplest way to build relationships offline is by handing out business cards, but less structured tactics like connecting with colleagues at events or getting involved in professional groups also work well.
Use Paid Ads
It can be overwhelming to try and market your business through free or organic channels, so you might want to invest in some paid advertising. Depending on your budget, there are a few different platforms you can choose from—Facebook, Twitter, Instagram. Decide where you’re most comfortable spending money and start there; don’t be afraid to try multiple platforms if your original choice doesn’t yield results.